The permanent hair dye My Color Elixir by APIVITA magnetizes the color and beauty of the hair!
It is specially designed based on naturalness, professional result and with absolute respect for the scalp. Gives hair vitality and bright color of long lasting! It combines the excellent color performance, with the full coverage of the white hair, while at the same time it takes care of the hair and reduces its wear. So, while you dye your hair, My Color Elixir offers deep care and reconstruction to the hair.
The formula is dermatologically tested. It does not contain ammonia, an alkaline agent that can have a strong, unpleasant odor.
- Enriched with the innovative COLOR MAGNET that stabilizes and seals the color in the hair.
- Gives full coverage of white hair and impressively bright long-lasting color.
- It has a pleasant aroma and composition that respects the scalp with a creamy texture that does not run, for easy application.
Color Magnet Innovation
An innovative system that stabilizes and seals the color in the hair!
With 3 precious oils of argan, avocado and olive, in combination with hyaluronic acid, it gives a rich and radiant result that lasts!
The new line of paints works with the innovative Color Magnet system, a 2-step system that results in better coverage and a brighter color that lasts!
In the first step, the cream with 3 precious oils (argan, avocado and olive) ensures perfect coverage of whites and shine. The oils act like dominoes one after the other to stabilize the color and restore the structure of the hair during the hair dyeing process. In the second step, the after-treatment cream with hyaluronic acid and honey extracts, seals the color in the hair, moisturizes the hair and creates a protection film that maximizes the intensity and shine. Now we have our own secret for healthy radiant hair!
With 40 shades, easy to use, with a creamy texture and a pleasant aroma!
The company was strengthened for its modernization within the framework of the OP Digital Convergence and the Attica Regional Development Plan. The project was co-financed by Greece and the European Union.
